Posts Tagged ‘Avril Lavigne’

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Q&A: Why Do Certain Designers Only Make Clothes in Small Sizes?

September 3, 2008

Jakki Says (regarding Abbey Dawn, Avril Lavigne’s Clothing Line through Kohls):

I am a size 14-15, so until [Avril] comes out with a line for girls who aren’t anorexic looking I can’t see myself buying her clothes. This is exactly my style which is why it makes me so angry that Avril only wishes to sell her clothing line to skinny girls. There are plenty of us plus size girls who like this style too, so I have to wonder if she did this on purpose or not?

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Jakki -

Being a size 14 myself I completely understand your frustration. For years I refused to shop at any store or brand that did not carry a full arrange of misses and plus sizes (even if they did carry a 14). However, after I started working in the fashion industry I started to realize why certain brands might offer only a small range of sizes. Whenever an item comes in extra colors or sizes it adds and exponential amount of time and money to create the samples, catalog/site product information, and production time. For a smaller brand like Avril’s she probably didn’t have the initial customer base that would have supported the larger range of sizes. Some companies have no excuses for not carrying plus sizes (which is considered any size over a 12 or 14 depending on the brand), but in her case, or other short lived brand line it may not be lucrative.

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Avril Lavigne Introduces Her Clothing Line: Abbey Dawn

August 21, 2008

Avril Lavigne is one of the latest Celebs to introduce her own clothing line. Known for her pop-punk style her line of clothing all looks like items she would wear. The price points for her line range from $16-$40 and is only available through Kohl’s. Most items are either Hot Pink or Black (or both) and feature skulls, polka dots, and graphic text.

They are great back to school items, and would be perfect for roaming the streets of NYC. I will be shopping her line, pink and black just happens to be my favorite color combination, and I like the funky and casual style of the line. I love the star skinny jeans & bootcut flares, but my favorite is the hot pink Rock N’ Roll cardigan. My three favorite items from her line are below. To see the entire line, click here.

Skull Hoodie

What do you think of Abbey Dawn? Will you be shopping the line?

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